Showing posts from 2016

Story Map v/s Journey Map

Most professional level projects incorporate one of these in their design process and designers use these terms interchangeably quite often. But well, they aren't the same. Both of these are solid design concepts that contribute hugely towards breaking down the complete design problem and making it more understandable for the designers/stakeholders. So here's what I personally believe is the difference between these:

Journey Map
The Journey map not only describes the journey of the user/product but also highlights user thoughts, experience, comments and goals.It incorporates the user's traits, pain points, possible actions and emotional/physical experience.The journey map could be of a user or a product - the former would primarily focus on the user's journey while using the product and the latter would highlight checkpoints in the product journey cycle like the design methods adopted, design reiterations / refinements, what worked, what didn't etc. The journey map…

How Spotify's desktop website UX has changed since 2006

Here's how Spotify, a brand which now defines online music streaming, has gone through a number of serious changes (including a major design overhaul) in its desktop website UX.
Here's what I think about the designs,

2006 -  Notice how the UX of the website reflects a rudimentary idea. The elements are well-structured with the right amount of attention  given to every element (notice the large logo and the  mid-sized text that asks users to sign up). However, this doesn't tell users why they should be excited for the service. The idea still reflects simplistic yet minimalist design.

2007 - Here they go a step further to explain what Spotify will be doing. Guess too many users asked them what the idea was! The elements are unstructured, with some (the sign up section) taking too much space. Notice how all the info-text has been boxed into the text-area in the middle. The text is verbose and extraneous, something not every user would be interested in.

2008 & 2009 - This…

User Experience and Design

Just came across this image on a social networking website. While most members of the group that shared this happened to blatantly accept this fact or just laugh it off saying the person who made this seemed to know very little about user experience, I personally think there's a lot more to this image.
User experience (here, user adoption) and design may not always follow the same route when it comes to designing an intuitive and interactive user experience. Consider a use case of an travel website where the customer wishes to just checkout as soon as possible after booking, say, a flight. (The shortcut route). The website has a great design and many interactive components to explore. But, the design is such that, though simplistic, it takes the user through a number of steps like asking if he/she would like to select a hotel at that location, and then maybe a car rental and then maybe a adventure sports trip (The tiled route with great design). This just creates additional pain …