User Experience and Design






Just came across this image on a social networking website. While most members of the group that shared this happened to blatantly accept this fact or just laugh it off saying the person who made this seemed to know very little about user experience, I personally think there's a lot more to this image.

User experience (here, user adoption) and design may not always follow the same route when it comes to designing an intuitive and interactive user experience. Consider a use case of an travel website where the customer wishes to just checkout as soon as possible after booking, say, a flight. (The shortcut route). The website has a great design and many interactive components to explore. But, the design is such that, though simplistic, it takes the user through a number of steps like asking if he/she would like to select a hotel at that location, and then maybe a car rental and then maybe a adventure sports trip (The tiled route with great design). This just creates additional pain points for a user who just wishes to book a flight and checkout asap.
Thus, we can say that the design here isn't well aligned towards delivering a good user experience. In a bid to increase sales, the user experience is being compromised.

Another thing to note here is the difference between minimalist and simplistic design. Minimalist design may not always be simplistic and vice versa. UX Myths does a great job of explaining this. A design may be minimalist but may not cover all use cases. The idea is to start from a simplistic design that takes care of all use cases and make it minimalist. Strive towards making a tiled shortcut route that is both simplistic and minimalist. Cheers! :)

    .  

Comments

Popular posts from this blog

Story Map v/s Journey Map

How Spotify's desktop website UX has changed since 2006